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Wilton Brands Expands Portfolio with Acquisition of Simplicity Creative Group

01.01.70

WOODRIDGE, Ill., Jan 02, 2013 (BUSINESS WIRE) -- Wilton Brands, one of the leading suppliers of crafts products in the United States, is expanding its impressive portfolio of brands with the acquisition of Simplicity Creative Group based in New York City and Antioch, Tennessee. Simplicity Creative Group is one of the leading suppliers in the craft, sewing, knitting, hobby and home decorating categories with a long history of supplying innovative and quality products to a global customer base. Wilton Brands' Jerry W. Levin, Chairman and Chief Executive Officer, comments, "Simplicity Creative Group is a great fit for Wilton Brands. The acquisition extends and complements our product portfolio and further positions Wilton Brands as one of the top sources for consumers looking for diverse, best-in-class crafting products."

Simplicity Creative Group's well-known brands, including Simplicity(R), Wright(R), and Boye(R), will join Wilton's portfolio of brands that include Wilton(R), Copco(R), Jolee's Boutique(R), K&Company(R), Inkadinkado(R), Dimensions(R), K&Company SMASH(R), Sticko(R), Perler(R), Martha Stewart Crafts(TM) and American Girl Crafts(R). "The acquisition adds leading brands in the growing sewing category to our diverse portfolio," said Bruce MacDougall, President and Chief Operating Officer of Wilton Brands. Abbie Small, who had held the position of Senior Vice President Marketing and Sales with Simplicity Creative Group, will join Wilton Brands as Senior Vice President of Simplicity Creative Group reporting to Bruce MacDougall.

Source: MarketWatch (press release)