Fourth Dimension executes live event with Sanjeev Kapoor in Kochi
He further said, “The unparalleled richness of India’s food history deserves a brand ambassador with equally unparalleled mastery over cookery. Only one chef deserves such an accolade – he is none other than Chef Sanjeev Kapoor, the original master chef of India. So, bringing him to the South via an event is like giving an opportunity to the common people to have an interactive session with Kollywood hero Rajinikanth or Bollywood hero Shahrukh Khan.”
Shankar mentioned that while Coimbatore and Bangalore events had attracted 225 people and 235 people, respectively, 150 people attended the Kochi event. The ticket price for the event was kept at Rs 1,800 and a total of 21 recipes were demonstrated.
The event attracted a mix of national and local advertisers. The title sponsor was Preethi Kitchen Appliances while the other sponsors included AMC Cookware, iFLO Salt, Milky Mist Paneer, Leonardo Olive Oil, Quaker Oats, Double Horse Payasam Mix and Aquaguard.