Privacy Policy.

Last Updated: April 26, 2024

Welcome to the Scratch Bakery Cafe website operated by Scratch Bakery Café LLC (collectively, “Scratch” or “we” “our” or “us”). We respect your privacy and are committed to letting you know how we will collect and use your information. This Privacy Policy applies when you interact with us through the below Services, including:

  • Scratch’s online properties, including websites and online shops, websites or applications that link to this Privacy Policy, and social media pages or handles.

  • Online orders, purchases, and other transactions.

  • Scratch’s electronic communications, such as newsletters, customer support services, or messages about a purchase or transaction.

This Privacy Policy also applies anywhere it is linked. It does not apply to information we collect from you in-store or offline. This Privacy Policy does not apply to third-party websites, mobile applications, or services that may link to the Services or be linked from the Services. Please review the privacy policies on those websites and applications directly to understand their privacy practices.

This Privacy Policy is incorporated into and is subject to our Terms of Use (“Terms”) located at /TermsOfUse.html. Your use of our Services is subject to both our Privacy Policy and the Terms. If you do not feel comfortable with any part of this Privacy Policy, you should not use or access our Services.

WE MAY PERIODICALLY AND IN OUR SOLE DISCRETION MODIFY THIS PRIVACY POLICY. IF WE DO, WE WILL NOTIFY YOU BY POSTING THE UPDATED VERSION. WE WILL NOTIFY YOU ABOUT SIGNIFICANT CHANGES TO THIS PRIVACY POLICY BY PLACING A PROMINENT NOTICE ON OUR WEBSITES OR, FOR REGISTERED ACCOUNT HOLDERS, BY SENDING A NOTICE TO THE PRIMARY EMAIL ADDRESS SPECIFIED IN YOUR ACCOUNT. UNLESS WE PROVIDE YOU WITH SPECIFIC NOTICE, NO CHANGES TO THIS PRIVACY POLICY WILL APPLY RETROACTIVELY.

INFORMATION COLLECTION
We collect information from you directly, from the devices you use to interact with us, and from third parties. We may combine information from the Services together and with other information obtained from our business records.

INFORMATION YOU GIVE US
You may provide the following information to us directly:

  • Personal and contact information, such as name, email address, ZIP code, and phone number.

  • Payment information, including credit card information and billing address.

  • Your transaction history with us.

  • Information contained in your communications with us, including customer service requests.

  • Any information or data you provide by posting, interacting with, or commenting on content posted on our Services. Please note that such posts and comments are also visible to other users of our Services.

  • Information you submit to inquire about or apply for a job with us.

  • Any other information you submit to us.

INFORMATION WE COLLECT AUTOMATICALLY
We create records when you make purchases or otherwise interact with the Services. We and partners working on our behalf may also use log files, cookies, or other digital tracking technologies to collect information from the device you use to interact with our Services.

We may automatically collect the following information:

  • Device information, including IP address (which may disclose the location of your computer or device), device identifiers, and details about your web browser.

  • Analytical information, including details about your interaction with our online properties and electronic communications.

  • Diagnostic information, including web traffic logs.

  • Advertising information, including special advertising or other unique identifiers that enable us or third parties working on our behalf to target advertisements to you. Please be aware that our advertising partners may collect information about you when you visit third-party websites or use third-party apps. They may use that information to better target advertisements to you on our behalf.

  • Business record information, including records of your purchases and other transactions.

COOKIES
Like many websites, we and our partners use cookies to track use of our Services, to monitor traffic, improve the Services, and make the Services easier or more relevant for your use. We and our partners may also use web beacons (or flash cookies) and web storage to store data about your use of the Services.

If you choose to disable cookies in your browser, some features of the Services may not work properly. It may also delete your opt-out preferences. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org.

  • Facebook

  • Instagram

  • Google Ads

  • Google Analytics

  • Google Analytics uses cookies to collect information about your use of the website (including your IP address). Google will use this information to evaluate your use of the Services, to prepare reports, and to perform other services for us. Google will provide this information to third parties, insofar as is legally permitted. Google may not connect your IP address with other data by Google. By using our Services with cookies enabled, data obtained about you will be processed by Google in the manner described for the stated purpose.

INFORMATION WE COLLECT FROM OTHER SOURCES
We may collect the following information about you from third-party sources:

  • Information about your interests, activities, and employment history from social networks and other places where you choose to share information publicly.

  • Information about your interaction with ads that we place on third party websites, from online advertising companies.

  • If you place an order or complete a transaction on behalf of another person, we will collect your and the other person’s names, email address, and/or phone numbers to send related electronic communications and follow-up with the other person. You agree that you will not give us contact information of another person without their consent. You also agree that you will not send us the contact information of a minor. We will inform the other person that you gave us their information in the follow-up communication.

INFORMATION USE
We may use any of the information we collect for the following purposes:

  • Service functionality: To provide you with our products and services, including to take steps to enter a contract for sale or for services, process payments, fulfill orders, send service communications, and conduct general business operations, such as accounting, recordkeeping, and audits.

  • Communications: To contact you and to provide you with records and information regarding your orders and transactions.

  • Service improvement: To improve and grow our Services, including to develop new products and services and understand how our Services are being used, our customer base and purchasing trends, and the effectiveness of our marketing.

  • Personalization: To offer you recommendations and tailor the Services to your preferences.

  • Advertising and marketing: To send you marketing communications, personalize the advertisements you see on third-party online properties, and measure the effectiveness of our advertising. We may share your information with business partners, online advertising partners, and social media platforms for this purpose.

  • Security: To protect and secure our Services, assets, network, and business operations; and to detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal.

  • Legal compliance: To comply with legal process, such as warrants, subpoenas, court orders, and lawful regulatory or law enforcement requests, to comply with applicable legal requirements, or to take other lawful action in accordance with applicable law.

We may use information that we aggregate (compile to create statistics that cannot identify a particular individual) or de-identify (strip information of all unique identifiers such that it cannot be linked to a particular individual) at our discretion.

INFORMATION SHARING AND DISCLOSURE
Except as disclosed in this Privacy Policy, we do not rent, sell, or share your information with other people, parties, or non-affiliated companies, except for at your direction or if doing so is necessary to provide products or services you’ve requested.

We may share any of the information we collect with the following recipients:

  • Affiliates. We share information with our member restaurants as needed for them to fulfill your order.

  • Service providers. We have vendors who perform functions on our behalf, and they may have access to your information if necessary to perform their functions. They are obligated to maintain the confidentiality of your information and to use your information only for the purpose of providing these functions, which include:

  • Supporting Service functionality, such as vendors that support online shopping and purchase experiences, newsletter registration, customer service and customer relationship management, order fulfillment, freight services, application development, list cleansing, postal mailings, and communications.

  • Auditing and accounting firms, such as firms that assist us in the creation of our financial records.

  • Professional services consultants, such as firms that perform analytics, assist with improving our business, provide legal services, or supply project-based resources and assistance.

  • Analytics and marketing services, including entities that analyze traffic on our online properties and assist with identifying and communicating with potential customers.

  • Security vendors, such as entities that assist with security incident verification and response, service notifications, and fraud prevention.

  • Information technology vendors, such as entities that assist with website design, hosting and maintenance, data and software storage, and network operation.

  • Marketing vendors, such as entities that support distribution of newsletters and marketing emails.

  • Business partners. We may share your contact information with affiliated companies or other organizations for marketing purposes.

  • Online advertising partners. We partner with companies that assist us in advertising our Services, including partners that use cookies and online tracking technologies to collect information to personalize, retarget, and measure the effectiveness of advertising.

  • Social media platforms. If you interact with us on social media platforms, the platform may be able to collect information about you and your interaction with us. If you interact with or choose to connect with a social media platform through plugins or links on our websites, both the platform and your connections on the platform may be able to view that activity. These activities are subject to privacy and other policies made applicable by the operator of the linked websites. To control this sharing of information, please review the policies of the relevant social media platform.

  • Government entities/law enforcement/parties to a legal proceeding. We may share information if required to do so by law or based on our good-faith belief that such action is lawfully authorized or required to (a) conform to applicable law or comply with legal process served on us or the Services; (b) protect and defend our rights or property, the Services, our customers, or our users; and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, and employees, or the users of the Services, other individuals, or the public.

  • Other businesses in the context of a commercial transaction. We may change our ownership or corporate organization while providing the Services. We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information as described in this Privacy Policy.

We may share aggregate, de-identified, and other non-personal information in any other manner that we deem appropriate or necessary.

SPECIAL INFORMATION FOR JOB APPLICANTS
When you apply for a job with us, we may collect information from you, including:

  • Information you provide in connection with your application.

  • Information that you make available in your social media accounts.

  • Information about you that is available publicly.

  • Information that you authorize us to collect via third parties, including former employers or references.

In certain circumstances, you may submit your application for employment through a third-party service that displays our job posting. We do not control the privacy practices of these third-party services. Please review their privacy policies carefully prior to submitting your application materials.

CONFIDENTIALITY AND SECURITY
We have physical, electronic, and procedural safeguards to protect the information we collect through the Services. We limit access to information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you, or in order to do their jobs.

While we use reasonable efforts to safeguard your information, we are not responsible for the unauthorized acts of third parties, and we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.

You are entirely responsible for the protecting the security and confidentiality of your account and account password outside of the Services. You are also responsible for any and all activities that occur under your account.

OTHER IMPORTANT INFORMATION
Data retention
We may store information about you for as long as we have a legitimate business need for it.

Cross-border data transfer
We may collect, process, and store your information in the United States and other countries. The laws in the United States regarding information may be different from the laws of your country. Any such transfers will comply with safeguards as required by relevant law.

Children’s Information
Our Services are not directed to people under the age of 13, and we do not knowingly collect information from people under 13 years old. If you are under 13 years old, you should not use our Services, and under no circumstances should you send information about yourself to us without providing us with consent from your parents or legal guardian. If we become aware that we have received personal information from a visitor under the age of 13 and we do not have parental consent or legal guardian consent, we will delete the information from our records.

Sharing of Medical or Health Information
To the extent that we receive protected health information about you, that information is subject to electronic disclosure to the extent permitted by applicable law.

OPTIONS AND RIGHTS REGARDING YOUR INFORMATION
Your Information and use of our Services: To remove your personal information from our database or to no longer receive services from us, send an email to info@scratchbakerycafe.com with the word “remove” in the subject line. Please also contact us at the email address listed above if you would like to correct or update your personal information or account information.

Your account:  Please contact us at info@scratchbakerycafe.com if you would like to correct or update your personal information or account information. You may cancel your account with us at any time by sending an email to info@scratchbakerycafe.com with the word “remove” in the subject line.

Email unsubscribe: You may opt-out of receiving future email messages and newsletters from us at any time. If you do not wish to receive our newsletters or other marketing information from us, or wish to opt out of future email promotions from us, please contact us at info@scratchbakerycafe.com. Please note that all newsletter and other promotional email messages you receive from us will include an option to opt out of future email communications.

Ad choices: You have options to limit the information that we and our partners collect for online advertising purposes.

If you exercise these options, please be aware that you may still see advertising, but it will not be personalized. Nor will exercising these options prevent other companies from displaying personalized ads to you.

If you delete your cookies, you may also delete your opt-out preferences.

Do Not Track: Your browser or device may include “Do Not Track” functionality. The information collection and disclosure practices and the choices that we provide to you will continue to operate as described in this privacy policy, whether a Do Not Track signal is received.

YOUR CALIFORNIA PRIVACY RIGHTS
Under California’s “Shine the Light” Law, California residents are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please send an email to info@scratchbakerycafe.com.

QUESTIONS AND COMMENTS
If you have questions or comments, please contact us by email at info@scratchbakerycafe.com. Thank you for visiting our website. We hope you enjoy your visit.